AikensPro Ventures: Strategies for the Digital Age


     

 

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Statement:

Since the early 1990's, I have specialized in creating value in and for local communities.

In the past, I focused on the impact of interactive communications on public policy processes in local constituencies and strategic planning for local television and radio affiliates.

Having acquired considerable expertise in building the electronic town-square, I am now working to understand the local market-place. Specifically, what is the connection between the needs of people in local communities and the strategic efforts of national and local retailers trying to reach these people.

 

 

I am leader with experience selling products, as well as experience in working with teams to exploit disruptive technologies and create strategic advantages across a number of sectors.

For more information on my projects and development efforts see my Production Portfolio.

 

   

Going forward I am most interested to understand the nexus between the public-square and the market-place. I believe this nexus will be a site of great innovation, and a critical driver for enriching our communities. My plan is to build a robust professional practice based on my understanding of this nexus. Below are some of my areas of expertise:

  • Experience with all phases in the process of bringing national and local retail into main-street lifestyle centers and community centers.
  • Experience managing pro formas, job cost reports, and reviewing financial statements.
  • Experience in using demographic tools, and digitized geographic information services to better understand local communities.
  • Experience in using interactive tools to market major initiatives in real estate, broadcasting, and public policy.
  • Experience using interactive tools to develop sales capabilities.
  • Experience advising senior managers on competitive strategy in the communications industries.
  • Experience leading processes to facilitate organizational change.
  • Experience developing broadband projects incorporating substantial institutional partnerships and targeted technology innovation.
  • Training in business valuation, corporate finance, financial accounting, new media law, and other business topics.
  • Experience in the comparative study of institutional processes in the U.S., U.K. and Canada.

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